INTELLIGENT INGREDIENTS & INTUITIVE FORMULAS
VRAI IS A NEW STANDARD IN BEAUTY
EXCEEDING THE EU CLEAN LIST AND COSMETIC INGREDIENT REVIEW SAFETY STANDARDS, VRAI IS A REVOLUTION THAT DISMANTLES OLD BELIEFS AND EMBRACES THE TRUTH WITH INTELLIGENT INGREDIENTS AND INTUITIVE FORMULAS.
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end of summer instant goddess vibes
the bronzing palette
Leave under mysterious circumstances, tell no one, get a tan that can only be acquired in the South of France, buy a silk caftan and return with a transatlantic accent.
Or, just use this bronzing palette.
Transport yourself to where beauty is simple, elegance is effortless, and a summer day never ends. Yé-yé music is abundant, champagne flows, and your tan is epic.
One sweep across the cheek transforms your entire look. This collection of bronzing warmth brings the slightest hint of shimmer and naturally sun-kissed radiance with color-drenched shades inspired by the iconic French Riviera coast.
Ultra pigmented shades and skin-nourishing ingredients create long wear and color payoff.
NET WT
11.7G / .41OZ
IDEAL FOR
Warm, Cool, or Neutral undertones
INGREDIENTS
Cocos Nucifera Oil (coconut oil), Aqua (water), Sodium Hydroxide, Potassium Hydroxide, Citric Acid, Tetrasodium glutamate diacetate
A NOTE FROM MELISSA
My vision was simple: to create a cleansing bar born from the wisdom of generations. One that had the cleaning and stain lifting power of the laundry bars I had learned to craft from my Grandmother, that she had learned to craft from hers... but I needed it to be gentle, and beautiful, and conditioning to protect the most delicate fibers and precious fabrics.
This creation, entrusted to the skilled hands and quiet mastery of an Italian atelier, embodies that intention.
I could not be more thrilled with the results.
Trust me mon amie, you will want two.
One for the vanity, and one for the laundry.
xo,
Melissa
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Designed by you, for you: select the products you want, change them as you desire, and decide how often they arrive.
HOUSE OF VRAI
THE REVOLUTION IS HERE
BELIEFS VS TRUTHS
Truths are absolute. Like the law of gravity, they are true whether believed or not. By contrast, beliefs are repeated thoughts that construct a vantage point, a window from which we see the world. But that window can offer a drastically limited perspective. Just because we cannot see deer in the forest or waves in the ocean from our window does not mean they do not exist.
CLEAN VS SAFE
Get ready…”clean” isn't a regulated U.S. standard. It's a word that anyone can use freely, creating their own definition with no regulatory guidelines in place. Anything is “clean,” everything is “clean.” But you and I both are smart enough to know that NOT everything is safe. Far from it. That’s where VRAI IQ comes in. A safe ingredient DOES have standards; a safe ingredient meets or exceeds European Union Commission and Cosmetic Ingredient Review Agency benchmarks. Clean vs Safe…not just two different games, two different worlds.
VRAI
I used to think if I couldn’t pronounce an ingredient, I wouldn’t buy the product. I used to think in absolutes. And I was a steward of this stance. Perhaps I even spoke these words to you.
But I started deconstructing the window, liberating myself from the past. And after years of research and testing, I now see the truth: there are ancient earth elements that gained an unpopular reputation due to their off-putting names and outdated studies. There are ingredients that are not only safe but beneficial when used correctly.
AND HERE WE ARE
To the women who somehow always knew beauty could be different.
And makeup could be so much better.
You were right.
I was listening.
And here we are.
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