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BEAUTY IS PERSONAL

It's for you. It was never for anyone else.

restore + hydrate

THE ABSOLUTE FOUNDATION

Create a soft-focus blurred effect and a complexion that looks expensive.

An award winning, innovative formula that transforms the health of your skin. Increases skin hydration, and strengthens the skin barrier. Apple Stem Cells signal the pathways for your skin cells for restoration. Advanced cationic hyaluronate that increases skin hydration and firmness. This formula fights against both intrinsic, and extrinsic aging. This doesn't just make your skin look young, it trains your skin to act young.

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PROTECT + NOURISH

THE EYE PPRIMER

Wear as a stand alone eyeshadow, or use as a base to help your colors wear longer... either way, nobody will know your best-kept-secret!

This formula conditions the sensitive area of the eyelid, while absorbing excess sebum to ensure your eyeshadow, liner, and mascara stays in place.

Best Kept Secret? More like Secret Weapon!

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LINE & DEFINE

THE GEL EYELINER

Liquid can be too fluid, pencil can be too smudged... but Gel Eyeliner in a pot is the Goldilocks solution. The best of both worlds with incredible longevity. If you like a wing, and are ready for bold moves...this one is it!

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NOURISH + PROTECT

THE CLASSIC MASCARA

A base of Roman Chamomile Hydrosol and Beeswax, this formula is not only non-toxic, it can take you from the most natural lash, to volume diva. This buildable formula is meant to perform with a classic fluffy brush to take your volume to the max. Or, one simple coat creates the most natural, and softest looking lashes. Either way, your lashes are covered.... literally. This formula is ideal for daily wear as it conditions, nourishes, and strengthens your lashes.

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ENHANCE + RADIATE

THE COLOR PALETTE

A little color goes a long way with VRAI. My daily choice is "Meet Me In Saint - Tropez" This bronzing palette instantly transforms your complexion to French Riviera Goddess vibes. If bronzer isn't my desired feeling for the day, I opt for a soft pink blush, or a sweep of warmth from the contour palette: "I Ended Up In Malibu."

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Absolute Foundation mineral powder with Swiss Apple Stem Cells

VOLUMIZE + HYDRATE

the lip plumper

As we age, the contour of our lip diminishes and volume decreases. This formula was designed to give you the appearance of instant volume but the real magic is how it restores the natural contour of your lip over time with once-daily wear. I added lactic acid to keep lips smooth, hyaluronate to keep lips hydrated, and precision peptides to keep volume.

At VRAI, you get to reclaim every detail of beauty.
How you define it, how you want it to be, and what it means for you.
Your beauty. Your vanity. Your standards.
But somewhere along the way, it started to feel complicated. It started to feel like an effort we didn't have time for.
So, let's dismantle that.
All of that.I love having a core base look that makes me feel elevated. Not only with the products I'm using, but with the routine I've created for applying them. It's a space both physically, and emotionally that I've reclaimed. It's simple, but I can take it farther. It honors my time, but yet I could make a morning out of it. But most importantly, it's mine, and I'm not letting go.
I cannot wait to see how you create yours.

Beauty is personal

It's for you. It was never for anyone else.