HIGH-PIGMENT. EFFORTLESS COLOR.
THE EYESHADOW PALETTES
High-pigment eyeshadow palettes created for rich, effortless color payoff. Each palette pairs matte and shimmer finishes in a smooth, weightless formula that blends easily and wears beautifully. Rich color from the first sweep, with the freedom to build it your way.
FORMULATED WITHOUT TALC · BISMUTH · BOROSILICATE · FRAGRANCE · SYNTHETIC DYE
BUILDABLE COLOR PAYOFF
sheer eye primer + perfecting veil

THE EYE PRIMER
it'll be your best-kept secret
VRAI isn’t telling women that more makeup means better makeup. We’re giving her both: the freedom to reach for rich, high-impact color when she wants it, and the freedom to wear almost nothing when she doesn’t. Beauty should meet her where she is, not ask her to perform for it.
THE ONE EYE PRODUCT YOU'LL WONDER HOW YOU LIVED WITHOUT...

WITH SHADOW
PREP + PERFECT
Absorbs excess sebum to help prevent creasing while creating a smooth, even canvas that helps eyeshadow wear longer and show up true to color.

WITHOUT SHADOW
EVEN + BRIGHTEN
Wear it alone for sheer, weightless coverage that evens the appearance of the eyelid and covers visible discoloration for a well-rested, polished look.
Foundation. Bronzer. Eye Primer. Winged liner. Mascara.
Voila! Effortless barely-there French girl makeup.



















