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HIGH-PIGMENT. EFFORTLESS COLOR.

THE EYESHADOW PALETTES

High-pigment eyeshadow palettes created for rich, effortless color payoff. Each palette pairs matte and shimmer finishes in a smooth, weightless formula that blends easily and wears beautifully. Rich color from the first sweep, with the freedom to build it your way.

FORMULATED WITHOUT TALC · BISMUTH · BOROSILICATE · FRAGRANCE · SYNTHETIC DYE

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6 products

I Don't Skate Through Life
I Don't Skate Through Life Sale price$49.00
(5.0)
When In Rome
When In Rome Sale price$45.00
(5.0)
A Novella To Remember
A Novella To Remember Sale price$45.00
(5.0)
Don't Go Simple On Me
Don't Go Simple On Me Sale price$52.00
(5.0)

BUILDABLE COLOR PAYOFF

Everyone Wants This
Everyone Wants This Sale price$45.00
(5.0)
We'll Always Have Paris
We'll Always Have Paris Sale price$45.00
(5.0)

sheer eye primer + perfecting veil

THE EYE PRIMER

it'll be your best-kept secret

VRAI isn’t telling women that more makeup means better makeup. We’re giving her both: the freedom to reach for rich, high-impact color when she wants it, and the freedom to wear almost nothing when she doesn’t. Beauty should meet her where she is, not ask her to perform for it.

THE ONE EYE PRODUCT YOU'LL WONDER HOW YOU LIVED WITHOUT...

WITH SHADOW

PREP + PERFECT

Absorbs excess sebum to help prevent creasing while creating a smooth, even canvas that helps eyeshadow wear longer and show up true to color.

A close-up portrait of a blonde woman with blue eyes, wearing a black sleeveless top, a silver necklace, and a small silver stud earring, set against a softly blurred indoor background.

WITHOUT SHADOW

EVEN + BRIGHTEN

Wear it alone for sheer, weightless coverage that evens the appearance of the eyelid and covers visible discoloration for a well-rested, polished look.

Foundation. Bronzer. Eye Primer. Winged liner. Mascara.
Voila! Effortless barely-there French girl makeup.