A Novella To Remember

"Golden Globe" 
A rich warm gold with the slightest hint of peach perfectly complements pairings with a darker shade of brown or taupe. 
This shade is a satin shimmer. 

"So Are The Days" 
Like sands through the hourglass, this shade is a classic gold champagne with the slightest hint of vanilla. Wear as a highlight at the inner corner of eye, or alone over the entire lid to awaken the eyes. 
This shade is a shimmer.

"That's My Emmy"
A most dramatic rose taupe perfect to wear in the crease, outer corner, or to bring depth. 
This shade is a satin matte."

Mind Your Manors"
The softest vanilla with a hint of peach to be used as a highlight, or worn over a shimmer shade to tone down. 
This shade is a satin matte. 

• Using the appropriate VRAI Eyeshadow Brush, apply the desired shade to an area on eyelid using even, mild strokes.

• Gently wipe brush across dry soft cloth or choose a new brush to apply different shades.

• Use the VRAI Blend Brush to combine and soften shades.

• For best results and ultimate color payoff, apply The Eye Primer by VRAI before applying eyeshadow shades. 

The Pressed Cream Eyeshadow Collection delivers an unbelievably creamy finish while remaining weightless.

Ultra-pigmented shades and skin-nourishing intelligent ingredients create long wear and color payoff. 

NET WT
7.28G / 0.25OZ

This non-irritating eyeshadow was formulated without talc, borosilicate, fragrance, synthetic / lake dyes. The butter smooth application creates a soft as silk glide across the lid without tugging, and pulling at the skin.

The Ultra Pigmented shades ensure a little goes a long way, but if you want it to, it can go even further thanks to this buildable formula.

KEY INGREDIENTS

• BORON NITRIDE
This unique ingredient offers a multitude of benefits that contribute to a flawless, long-wearing complexion.  

Soft Focus Effect: light-diffusing properties create a soft focus effect, helping to blur the appearance of fine lines and imperfections for a smoother, more youthful-looking complexion.

Slip Modifier: ensuring the powder foundation glides on effortlessly and blends seamlessly into the skin without caking or settling into pores.

Enhanced Wear Time: by creating a smoother, more even base, boron nitride helps to extend the wear time, and color pay-off of your foundation, keeping your skin looking fresh and flawless all day long.

Improved Texture: creates a luxurious, velvety texture

• SANDALWOOD OIL
Helps to soothe and hydrate skin

•OCTYLDODECYL STEAROYL STEARATE
Derived from fatty acids, this binder also helps to create a smooth buttery soft texture, and conditions the skin.

Adherence: helping the eyeshadow adhere to the skin, it improves overall performance and application experience

Skin Conditioning: as an emollient, it helps soften and moisturize the skin, making it more supple and comfortable for long-wear time

Barrier: protects the skin by creating a thin, protective layer, helping to minimize water loss and keep the eyelids hydrated thereby reducing the visibility of fine lines


Iron Oxides: eliminating the need for lake dyes, iron oxides provide the full color selection of the Vrai palettes

Mica is a naturally occurring silicate mineral and used as a colorant that imparts a reflective shine for a shimmer effect, or for a healthy glow in cosmetic formulations. DERIVED FROM silicite minerals.
WITHOUT EXCEPTIONS INGREDIENT
Because concern exists in community forums over the safety of this ingredient although numerous testing has found it to be safe in cosmetic use, the independent Cosmetic Ingredient Review panel has deferred evaluation until the FDA does an assessment. Currently, the FDA lists mica as a color additive exempt from certification and deems it safe for using as a colorant in cosmetics and personal care products.
VRAI IQAlthough Mica is repeatedly found safe for use in cosmetic applications, and has been refined for cosmetic productions, controversy exists around this ingredient due to the dangers during mining. Direct inhalation of mica dust for prolonged periods of time can result in abrasion and scarring of the lung tissue. If you have found yourself in such situation where you have forgotten your miner’s mask, and will have prolonged exposure to raw mica minerals during mining, it would do you well to worry. If you are sweeping a stunning color across your eyelid or cheekbone for a youthful radiant glow, you may proceed with joyous abandon.

A compound of boron and nitrogen that functions as a slip modifier and provides a silky texture in cosmetic formulations to improve spreadability and blendability. DERIVED FROM reacting boric acid with ammonia. Its final form is non-toxic, non-irritating, and non-sensitizing. Boron Nitride is not listed as a nano-material in cosmetic formulations.
WITHOUT EXCEPTIONS INGREDIENT

Lauroyl Lysine is derived from amino acids, lauric acid (coconut oil), and lysine, and functions as a skin-softening agent that leaves a silky feel on the surface. When used in makeup formulations, it assists in adhering powders to the skin, ensuring longer-lasting wear. DERIVED FROM coconut oil.
WITHOUT EXCEPTIONS INGREDIENT

Amorphous silica in cosmetics, is used to improve the feel and texture of formulations and provides a matte appearance. It helps to absorb excess oil, helps makeup to adhere to the skin for long-wear, helps to evenly distribute pigments, and is used as a thickening agent. DERIVED FROM earth minerals. Discussion in community forums has called out the use of silica, however concerns are referring to an outdated use of crystalline silica which is not used in cosmetic formulation but rather, amoprhous silica is used in cosmetic formulations and has been found to be non-toxic.
WITHOUT EXCEPTIONS INGREDIENT

VRAI IQ
Controversy exists over silicas (silicones) and their relation to silicosis however silicosis is caused by the inhalation of cystalline silica dust. Crystalline silica is not used in cosmetic use. Silicas used for cosmetic formulation is amorphous silica (non crystalline) so the association between silicosis from cystalline is irrelevant to the cosmetic formulations containing silica from amorphous silica. Although outdated research documenting health concerns still exist, it is rebuted by more current research and conslusions from 2016 Scientific Committee on Consumer Safety (SCCS) studies which concluded Triethoxycaprylylsilane safe for use in cosmetics when used in its proper form. There are nearly 200 siloxanes and siloxane derivities listed in the inventory of ingredients used as complied by the European Commission. Opinions and conclusions that categorize all silicones / siloxanes as one concers are inaccurate as each compound functions and preforms uniquely. The siloxane compounds used in VRAI cosmetics have been concluded as safe for use in cosmetics when formulated in their proper use form by the Cosmetic Ingredient Review and the European Union Commission.

A white, hydrophobic powder, also known as zinc distearate or zinc soap. When used in cosmetics, it acts as a binding agent, lubricant, and thickening agent helping to bind other powders together and create a smooth texture and enhanced performance. DERIVED FROM stearic acid and zinc oxide. WITHOUT EXCEPTIONS INGREDIENT

Conditions the skin, and increases formula viscosity. This ingredient slows water loss from the skin by forming a barrier on the skins surface, imparting a soft and conditioned feeling.
DERIVED FROM stearic acid and octyldodecanol synthesized through esterification.
WITHOUT EXCEPTIONS INGREDIENT

Increases dead skin cell turnover and promotes skin repair.
DERIVED FROM the oxidative fermentation of glucose syrup from corn or beet sugar.
WITHOUT EXCEPTIONS INGREDIENT

Used in cosmetics as a preservative and found effective when combined with other preservatives. As a stand-alone, it does not offer broad-spectrum preservative function. DERIVED FROM the neutralization of benzoic acid with sodium hydroxide.
WITHOUT EXCEPTIONS INGREDIENT

VRAI IQ
Controversy exists over whether or not sodium benzoate converts to benzene in the body. This process occurs under either condition: When sodium benzoate is heated with a mixture of sodium hydroxide and calcium oxide, benzene is produced and or when sodium benzoate is in the presence of L-ascorbic acid at levels that create an acidic reaction. This concern is reserved for consumable products and does not include topical applications.

Used as a dispersing agent and emulsion stabilizer. Dimethicone/Vinyl Dimethicone Crosspolymer is a silicone powder that produces a silky feel on the skin. It has been documented to show protective and hydrating properties when used topically in formulations. Because of its large molecule size, it is unable to penetrate the skin, allowing it to function as a skin barrier to shield skin, known to "blur" fine lines and wrinkles in appearance, and protect pores from exposure to environmental contaminants while still allowing skin to breathe.

DERIVED FROM
Silica (an abundant Earth element) cross-linked with glycol. This process creates a dimethicone crosspolymer and shows improved stability compared to their linear counterparts. The independent Cosmetic Ingredient Review panel has found dimethicone/vinyl dimethicone crosspolymer to be safe when used in skincare products.

WITH EXCEPTIONS INGREDIENT
Silicone remains a discussion of interest on community platforms. Through various and repeated testing, this ingredient has proved to show no known toxicity to humans when used in its proper supported use in skincare and cosmetic preparations.

VRAI IQ
When using products with dimethicone, be sure to properly cleanse face and body where products containing dimethicone have been applied, as this ingredient does not absorb into the skin and will remain topical until removed.

Helps to sooth skin, reduce redness, and calm irritation. Studies suggest that sandalwood oil may help to improve skin elasticity, and reduce the visible appearance of fine lines. DERIVED FROM the heartwood of the Santalum paniculatum tree. WITHOUT EXCEPTIONS INGREDIENT

A moisturizing and restorative agent that has a soothing effect when applied topically. When used in topical formulations, it helps skin to protect against external stress factors resulting in a more youthful appearance. DERIVED FROM the calcium salt of D-gluconic acid.
WITHOUT EXCEPTIONS INGREDIENT

Aspen bark powder helps to absorb excess oil on the skin and helps to condition the skin. Because aspen bark naturally contains the compound salicin, it may be soothing to irritated skin and helps to balance pH.
WITHOUT EXCEPTIONS INGREDIENT

Used as an opacifying agent, adding a shimmer effect, often in conjunction with micas and or titanium dioxide. DERIVED FROM the mineral cassiterite. WITHOUT EXCEPTIONS INGREDIENT.

Titanium dioxide is used in a variety of personal care, skin care, and cosmetic formulations used to enhance pigments, absorb and scatter light (sun filter), and improve application coverage. In cosmetic formulations it helps to thicken the formulation and is an opacifying agent. Titanium dioxide has been shown effective in protecting against both UVA and UVB rays. As its particles are too large to penetrate the skin, it remains topical on the skin surface, providing protection. Because of its gentle composition, it is ideal for those with sensitive or easily irritated skin to help soothe and protect. When titanium oxide is used for cosmetic formulations, it is micronized and coated and classified as a non-nanoparticle. DERIVED FROM naturally occuring oxide of titanium when reacted with oxygen.
WITHOUT EXCEPTIONS INGREDIENT
VRAI IQTitanium dioxide as a raw material for cosmetic use does not carry the same risk as Titanium dioxide in its raw form which has not been prepared for cosmetic use. Outdated studies done on Titanium dioxide in its raw form remain and continue to cause concern. Such studies were performed with direct inhalation of Titanium Dioxide in its raw, nanoparticle form (uncoated and not micronized) for a period of eight continuous hours. The study done in that form concluded serious adverse health effects. Titanium dioxide that has been prepared for cosmetic use (meaning it has been coated, micronized, and is a non-nanoparticle) has been found safe by the Cosmetic Ingredient Review panel and European Union when used in its proper form, in concentrations up to 25%

A compound of iron and oxygen, Iron Oxides are cosmetic pigments used to add color without the use of synthetic and or lake dyes, and to help protect the skin from visible light. DERIVED FROM natural minerals. WITHOUT EXCEPTIONS INGREDIENT

Controversy over the use of Iron Oxides and mica minerals remain due to concern when exposed to iron oxides in their raw form during the mining process, as direct inhalation of raw materials can cause distress to the respiratory system.

VRAI IQ
If you have found yourself in the unfavorable situation of having forgot your miner’s mask while mining for iron oxides, it would do you well to leave the mining site and take pause for concern. When used in cosmetic formulations, iron oxides have been proven to be non-comedogenic, non-toxic, non-allergenic, and repeatedly were shown to have no known adverse health effects.

Carmine, also labeled on INCI as: cochineal extract, (CI 75470), is the red color which is extracted from the shell of the cochineal beetle (in ancient times, the Kermes scale insect was used in a similar process).

The beetle, which is found on cactus plants, is collected, prepared and sun-dried. Once ready, it is milled into a fine powder for the extraction phase.

The powder is mixed with either an ammonia or sodium carbonate solution. This process isolates the carminic acid from other cochineal beetle elements. Carminic acid is the pigment that goes on to produce carmine. The insoluble matter that is extracted is then removed by filtering and alum (potassium alum, a mineral salt) is added to precipitate the red aluminum salt.

Carmine has cleared all cosmetic analysis testing for toxicity and is considered safe, with no links to any specific health risks.

WITHOUT EXCEPTIONS INGREDIENT

VRAIIQ
Read the entire discussion, including the marketing that lead to the controversy on The Open Journal: The Iconic Red Lip, and the beetle.