VRAI COSMETICS represents a new, liberating direction in effortless beauty. Created in every detail by industry visionary Melissa Poepping, VRAI COSMETICS is a shift from outdated beliefs to irrefutable truths, setting an elevated standard to wear daily, safely, with magnetic confidence.

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THE CLASSIC MASCARA
Regular price
$32.00
Sale price
Regular price
$32.00
Regular price
$32.00
Sale price
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$32.00
THE BROW DEFINER
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$27.00
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$27.00
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$27.00
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$27.00
THE GEL EYELINER
Regular price
$16.00
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$16.00
$32.00
Regular price
$16.00
Sale price
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$16.00
$32.00

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

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THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

THE VRAI BRUSH COLLECTIONS • ARRIVING SOON

Winged or classic, now is the time to try it

THE GEL EYELINER
Regular price
$16.00
Sale price
Regular price
$16.00
$32.00
Regular price
$16.00
Sale price
Regular price
$16.00
$32.00

Beauty is when you unapologetically love yourself.
Your confidence.
Your essence.
Your truth.

You might be wondering...

"Will she be launching more products soon?"

Oh mon amie... my mind is swirling with all of the gorgeous ideas as VRAI continues to evolve into a full cosmetics line... and more.

A small glimpse into the VRAI atelier….

Currently in production

The next phase of luxury cosmetics awaits… prepare your vanity, these exquisite new additions will be arriving soon!

•Blush Palettes
•Contour Palettes
•Eye Shadow Palettes
•Makeup Brushes
•Brush Cleanser


Currently in formulation

A collection of exquisite formulations currently under development, promising to elevate your beauty regimen to new heights once they have been perfected to meet your expectations.

•Lengthening Mascara
•Vitamin C Micellar Water
•Honey Lip Oil
•Restorative Lip Balm
•Line Erase Serum
•Kalon Volumizing Gloss (lip plumper)
•Lipsticks
•Lip Glosses
•Pressed Finishing Powder
•Eyeliner Pencil
•Hydrating Ceramide Facial Mist
•Kalon Refining Serum (Line Erase)
•Restorative Lip Peel
•Facial Detox
•Foundation Shades: Neutral 1, Neutral 2, Neutral 3
• "The Absolute Foundation"

And of course… this is still just the beginning with so much more to come.

"Is there a subscription box I can create?"

Always prepared, always in style, always flawless. Your selected items will arrive on your doorstep precisely as you design them to arrive.  This is your vanity, your makeup bag, and your favorite products.  You can adjust your quarterly plan to fit your precise style intention of the season. 

• You may process an order earlier in the quarter, as desired by simply adjusting your order and selecting "process now."
• Your order processes on the day of your subscription date, or when you manually process before your scheduled date.
• All adjustments to your order must be finalized by midnight CST on the day before your processing date (ex: if your order processes on the 21st of the month, you must have your order finalized by 12:00am CT on the 20th.)
• Your subscription date is the day of your first subscription order and on that day each quarter (every three months).   For orders scheduled on the 31st, your shipment date will be the 30th.
• You will be automatically billed, until you, or VRAI unlimited LLC, cancel the subscription.
•  In the case of a payment failure, the order will not process until payment is successful.

VRAI LOYALTY
Retail | 10% | 15% | 20%

• Your initial Always Flawless Plan order initiates the subscription plan at the published retail prices as this is a standard order
• a 10% discount will apply after 1 billing cycle
• a 15% discount will apply after 4 billing cycles
• a 20% discount will apply after 8 billing cycles

Orders of $100 USD will ship complimentary within the domestic United States 

"How do I select the right shades?"

Every customer at VRAI, is a beautiful friendship and we love nothing more than working directly with you to select the right shades and address any skincare concerns you may have.

So, let's chat mon amie... it's one of our favorite things to do here!

I have three VRAI advisors on site, in-house, to assist you. Myself, Jennifer, or Paige will ask you a set of questions via email and ask that you submit a few photos of yourself. We then carefully assess your answers, and your photos and assist you with your selection.

To utilize this service, simply add "Consultation with Shade Match Guarantee" to your cart.

This service is $150 and includes a $150 in-store credit to use towards your next purchase.

"How did she come up with the name?"

The moment I realized I would once again be launching a makeup line, a sense washed over me like never before. It was a feeling of "this is really happening....."

All of the ideas and dreams I had been holding, could finally be brought to life.

The vision I had for the ingredients, the experience, the standard... it could all become real.

Between moments of fear, doubt, and worry... I found the most powerful fleeting moment of calm, trust, and faith. There was no in-between emotion. It was one or the other until finally, the knowing of alignment overpowered the sense of fear.

All I could think of is how undoubtedly "right" and real it all felt. The idea of having my own line once again but this time....refined to my standard.

To be able to take an entire decade of hearing you, your needs, your beauty journey, and your desires and create the products and the experience to exceed all of your expectations was the most real, and right feeling in the world.
It felt like... truth.

VRAI, is French for truth.
For what is real, and what is right.

For you.
For me.
For us.

xo
MP

"Is there a way for me to share this makeup?"

OH! Mon amie! Yes, indeed and I would be thrilled to have you step into the world of VRAI as a Beauty Advisor!

As a VRAI Advisor…

You are part of an opulent inner circle of the highest standards. 

Driven by a passion to make everything around us the most beautiful it could ever possibly be.

The experiences.

The moments.

The impressions we leave.

Beauty, inside and out, belongs here.

VRAI Beauty Advisor Affiliate Program

"Where does she get her product ideas from?"

Creativity is such a beautiful thing... my mind is always at work turning out ideas.

I look at a thing and wonder "how can this be better?"

I love luxury.
I marvel at creations.
I swoon over all things beautiful.

I explore top tier products, and I research their ingredients to understand why, and how it delivers performance and results.

I take the ingredients aside that are safe for use, and set aside the ones that are unacceptable.

And that, is when the beauty unfolds... from there I go to work to find the ingredients that will deliver results but that carry absolutely zero concerns of safety.

Essentially, I clean up the Ingredient List to exceed my standard, and your expectation.

The Ingredients. The Experience. The Standard.

The result: Luxury Cosmetics, redefined.

"Is VRAI a clean makeup line?"

In the world of cosmetics, there are beliefs, and then there are truths; there is “clean,” and then there is safe.
Get ready…”clean” isn't a regulated U.S. standard. It's a word that anyone can use freely, creating their own definition with no regulatory guidelines in place. Anything is “clean,” everything is “clean.” But you and I both are smart enough to know that NOT everything is safe. Far from it. That’s where VRAI IQ comes in.
A safe ingredient DOES have standards; a safe ingredient meets or exceeds European Union Commission and Cosmetic Ingredient Review Agency benchmarks.

Clean vs Safe…not just two different games, two different worlds.


I have a zero tolerance for marketing tactics that "clean wash" customers of the beauty industry for profit and sales.

I am completely transparent in all ingredients used in each and every formulation.
This transparency includes an in-depth, science based exploration of every ingredient used.
This information can be found at VRAI IQ

All VRAI ingredients meet or exceed European Union Commission standards, the most stringent in the world, are deemed safe by the Cosmetic Ingredient Review Agency, and adhere to MOCRA regulation.

"When did Melissa start wearing makeup?"

Kindergarten.

And yes, there is quite the story about that.

Something more on your mind?

Let's continue the conversation.

Message requests are personally responded to by a member of the on-site concierge team. We appreciate your patience in waiting to hear back from us.