THE CLASSIC MASCARA

• Be sure lashes are clean, and free from serums and moisturizers
• Coat lashes from root to tip
• A second coat may be applied for a more dramatic look
• Allow mascara to dry between each application

• Repeatedly pumping the wand into the tube can cause the product to rapidly dry, rather than pumping the wand, gently twist the wand to coat the bristles

• To remove excess product from brush and prevent clumping: gently glide excess product from the brush along the side of the tube for the brush to collect when wand is returned to tube after application is complete

SHOULD YOU FIND YOUR MASCARA TRANSFERS TO YOUR EYELID, OR LOWER LASH LINE

Excess sebum production, or oil based facial products can interact with the natural wax base and pull the mascara from the lash.

To remedy this beauty faux pas:
• Generously apply The Eye Primer to eyelid, and under the lower lash line
• Avoid applying thick viscosity creams, and serums before application. Reserve these for evening restoration as part of your skincare routine
• Be sure to properly cleanse your face each morning, paying special attention to lashes if you have applied The Lash Serum as part of your evening routine. The Micellar Cleansing Water, by VRAI Skincare, works ideally to remove excess product, and oil.
•When applying light viscosity moisturizers or serums as part of your morning skin care routine, avoid applying over lashes.

Condition lashes with powerful botanicals while creating classic, dramatic eyes.

• Long Lasting & Non-clumping
• Botanically Enriched & Lash Conditioning
• No flaking or smudging

SUGGESTED USE RATE | 3 months*
*based on suggested replacement after first use, by cosmetic industry professionals.

Acts as a solvent, aiding in dissolving the other formula ingredients for smooth application and easy removal, especially in non-waterproof mascaras. Water contributes to mascara consistency, facilitating blending and lash distribution

Research supports that chamomile hydrosol adds shine, and promotes lash resilience. Helping lashes to remain nourished, and conditioned. DERIVED FROM the hydrosol collected from the steam distillation of roman chamomile flowers
WITHOUT EXCEPTIONS INGREDIENT

Functions as a humectant to attract and retain hydration and as an emollient to soften and soothe the skin. DERIVED FROM bees.
WITHOUT EXCEPTIONS INGREDIENT

Used to help thicken formulations and provide a smooth glossy finish. DERIVED FROM the leaves of the carnauba palm.
WITHOUT EXCEPTIONS PRODUCT

Shellac is a resin created from the secretions of the lac beetle, similar to how a honeybee produces propilis resin. Shellac is a natural thermoplastic. It is used in cosmetics to add shine, bind mascara and protect formulations from oxidation. DERIVED FROM resin secreted from the lac beetle.
WITHOUT EXCEPTIONS INGREDIENT

Stearic acid functions as an emollient, emulsifier, and lubricant to help soften and moisturize skin. It is a long-chain fatty acid occuring naturally in a variety of sources such as coconut oil and shea butter. When used in high concentrations it can cause skin irritation to those with sensitive or easily irritated skin. DERIVED FROM the hydrolysis of common vegetable and animal oils and fats.
WITHOUT EXCEPTIONS INGREDIENT

Oryza Sativa Powder is increbibly versatile in cosmetic use and helps to enhance the texture and appearance of the skin. Used in topical formulations, it helps to reduce the appearance of fine lines and wrinkles, lighten dark spots and brightens the skin. Its anti-inflammatory properites make it soothing for irriated skin. It is often used as a thickening agent in formulations such as creams, and mascara. DERIVED FROM the oryza sativa plant (rice).
WITHOUT EXCEPTIONS INGREDIENT

Helps to maintain hydration by forming a medium weight barrier on the skin. Rich in fatty acids and vitamin E when used topically, it helps to boost natural ceramides in skin, making it an ideal moisturizer with a light viscosity. DERIVED FROM seeds of the sunflower.
WITHOUT EXCEPTIONS INGREDIENT

Sodium Hydroxide is used to help establish and hold the pH of a product in an acidic or alkaline formula. As a raw material, sodium hydroxide is incredibly harmful; however, due to concentration regulations, testing has been deemed safe for use in cosmetics at concentrations of 1% or less. DERIVED FROM the electrolytic chloralkali (also referred to as caustic soda or lye).
WITH EXCEPTIONS INGREDIENT
When used in high concentrations, consideration should be given as to the formula application in leave-on products. When used in raw form (for soap making) extreme caution should be given.
VRAI IQUse careful consideration in leave-on products that will have significant skin coverage, as opposed to rinse-off products such as soaps. When used on hair, there is minimal risk as the hair cannot absorb and transfer into the skin or blood stream.

Increases dead skin cell turnover and promotes skin repair. DERIVED FROM the oxidative fermentation of glucose syrup from corn or beet sugar.
WITHOUT EXCEPTIONS INGREDIENT

As a multi-functioning ingredient, lecithin serves many roles when used in cosmetics. It is an emollient, humectant, and emulsifying agent. It helps to provide skin-softening benefits, boost hydration by attracting and retaining moisture, and helps to loosen dead skin cells for more rapid turnover. DERIVED FROM – in cosmetic use – soy, sunflower or rapeseed, making it naturally beneficial by being rich in phospholipids, fatty acids, and triglycerides to help replenish skin. Because soy is listed as a common allergen, caution should be taken by those with soy allergies or a sensitivity to soy products.
WITHOUT EXCEPTIONS INGREDIENT

Tocopheryl Acetate (Vitamin E) a specific form of vitamin E, which is used to help improve texture and appearance of hair and skin. DERIVED FROM the chemical reaction that occurs when tocopherol and acetic acid are combined.
WITHOUT EXCEPTIONS INGREDIENT

Research supports that oregano leaf extract may show anti-bacterial, and anti-fungal properties. DERIVED FROM the leaves and shoots of the oregano plant
WITHOUT EXCEPTIONS INGREDIENT

Research supports that thyme extract may show anti-bacterial, and cleansing properties. DERIVED FROM steam distillation from the fresh flowering aerial parts of Thymus vulgaris L., T.zygis Loefl.ex L., or a mixture of both species
WITHOUT EXCEPTIONS INGREDIENT

Olive oil is used as an antioxidant in skincare products to fight free radical damage, improve the appearance of fine lines and wrinkles, condition skin, and soothe minor irritation. DERIVED FROM olives.
WITHOUT EXCEPTIONS INGREDIENT

Research supports that rosemary leaf extract may show anti-microbial properties as well as aiding in maintaining lash strength. DERIVED FROM steam-distilled from the flowering tops, stalks and leaves of the rosemary plant
WITHOUT EXCEPTIONS INGREDIENT

Research supports that lavender flower extract may show anti-microbial properties as well as maintaining lash follicle strength and shine. DERIVED FROM steam-distilled from the flowering tops of the lavender plant
WITHOUT EXCEPTIONS INGREDIENT

Helps to soothe sensitive skin and ease mild irritation; shows conditioning properties. DERIVED FROM the root of the Hydrastis canadensis plant.
WITHOUT EXCEPTIONS INGREDIENT

Helps to attract water to the topmost layer of the skin for hydration. Also used as a preservative. DERIVED FROM palm and coconut oils.
WITHOUT EXCEPTIONS INGREDIENT
Though glycols are a topic of discussion in community forums, there is no reported evidence showing toxicity to humans when used in its proper supported use in skincare and cosmetic preparations.

Phenoxyethanol is used as a preservative and stabilizer and carries a faint rose scent. Decades of research and safety assessments have allowed experts worldwide to conclude it is safe for use in cosmetic products in both leave-on, and rinse-off formulations. Phenoxyethanol was first introduced in 1950 and is among the most highly effective preservatives for protecting formulas from broad-spectrum pathogenic activity. Phenoxyethanol is synthetically produced for commercial use but is found naturally in green tea which is often used to preserve products listed as "natural" and is approved for use by the EU standard in formulations with a maximum concentration of 1%. The FDA currently does not carry a regulated standard for concentration use. DERIVED FROM: treating phenol with ethylene oxide in an alkaline medium. It is also found naturally in green tea, and plants such as chicory.
WITH EXCEPTIONS INGREDIENT controversy remains strong over the use of phenoxyethanol and when exposed to its pure form in 100% concentration, has been shown to affect the central nervous system. (NOTE: cosmetic formulations use 1% or less.) Due to risk of potential concern, it is best to avoid this ingredient for products that will have significant skin contact. Use in hair formulations that will not contact the scalp, or in brow applications which are applied to the brow hair making minimal to no skin contact, or in mascaras when applied only to the lash, carry little to no concern as these applications are making no, to minimal contact with the skin. Lashes and hair do not have the ability to absorb what is applied, and carry it into the tissues or blood stream.
VRAI IQIn conclusion, a best practice would be to avoid this ingredient in products with significant skin contact, and use confidently in products with little to no skin contact, as phenoxyethanol does prove to be the safest among preservatives, ensuring the formulation remains safe to use and can pass safety testing as well as ocular testing in products.

Used as a mild preservative in place of parabens, this ingredient also functions as a conditioning agent, and boosts hydration. DERIVED FROM the extraction of biodegradable glycerin from soybean or palm oil.
WITH EXCEPTIONS INGREDIENT
When used in topical applications at a formulation rate of 8% or higher, this ingredient has been known to cause skin irritation. When used in a formulation such as mascara, and in concentrations less than 1%, no irritation was noted.
VRAI IQThis ingredient is being used in a product that does not have significant skin coverage. Mascara is applied to the lash hairs, which do not absorb into the blood stream or result in significant skin contact. Use of products with this ingredient in leave-on formulations, or when there is significant skin coverage may warrant further consideration.

A compound of iron and oxygen, Iron Oxides are cosmetic pigments used to add color without the use of dyes, and to help protect the skin from visible light. DERIVED FROM natural minerals.
WITHOUT EXCEPTIONS INGREDIENT
Controversy over the use of Iron Oxides and mica minerals remain due to concern when exposed to iron oxides in their raw form during the mining process, as direct inhalation of raw materials can cause distress to the respiratory system.
VRAI IQIf you have found yourself in the unfavorable situation of having forgot your miner’s mask while mining for iron oxides, it would do you well to leave the mining site and take pause for concern. When used in cosmetic formulations, iron oxides have been proven to be non-comedogenic, non-toxic, non-allergenic, and repeatedly were shown to have no known adverse health effects.