The entire topic fascinates me. A methodology to create sustainable products at the hands of woman that not only protects the environment but also our physicality. When it comes to cosmetics, we can break down ingredients into three categories: conventional (without regard to ingredient integrity or personal wellness); natural (entirely plant-based and limited in way of performance and variety); and green chemistry (nature + conscious science for sustainability and performance without compromising wellness standards.) Sound too good to be true? Well, that's the debate and it's become quite controversial and filled with opinions. Let's lean into it, and get the facts, shall we?
Can science be clean? Yes. Green Chemistry honors both Mother Nature, and you.
One such Green Chemistry “work of art” has captivated my curiosity. It is an ingredient that has been proven clean, confirmed through clinical research and testing to be entirely non-toxic, acts as an occlusive film-former on the skin, and completely reduces the appearance of fine lines, pronounced pores, and wrinkles. It leaves the skin protected from environmental factors while locking in moisture and hydration for an absolute flawless look. It is the key ingredient in some of the highest end luxury products on the market from $600 facial creams to $150 powder mineral foundations. And I made sure to include it in your new foundation while honoring a price point to which you have become accustomed. You'll be learning more about this one soon…
THE CHALLENGE
I have listened to your feedback over the years and let me say…it was quite extensive. Let me also say, I understood the assignment (even though it kept me up many a night). It was clear to me that there needed to be a collaboration of nature and science to ensure that safety, shelf life, and performance all worked synergistically without compromise or conventional preservatives.
